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Alexandre Roche
RealTalk

I’m an entrepreneur living in San Francisco. I love expressing myself through what I wear, the photos I take, and the software I create.

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You know you're probably on to something when the same user emails you 10x a day telling you to fix a crash.

Recommended Resources

Catching the Big Fish: 10th Anniversary Edition—Great book about creativity from one of my heroes David Lynch.

It’s Not How Good You Are, It’s How Good You Want to Be: The world’s best selling book—Always gets me pumped up.

How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life—biggest takeaway—emphasize methodology and process, not goals. goals you feel like a failure if it doesn’t work out, good process is something that keeps you moving forward forever

Flow—Great book about creativity from one of my heroes, David Lynch.

Changing How the World Does Business: FedEx’s Incredible Journey to Success – The Inside Story—I’m fascinated by logistics. Reading this, you realize that FedEx was a startup in the truest sense—crazy founder who tried everything to make it work and there were many, many doubters.

How Google Works—Eric Schmidt describes “Smart Creatives” as the key to Google’s success.

The War of Art—Super applicable to startups and creative work. We are in a constant war with ourselves to achieve greatness—just as we’re reaching for that next milestone, our internal dialogue tries to convince us that it’s not worth it. This explains how to shut off that little wimpy voice inside your head and just put your head down and do what needs to be done.

Snapchat from Mark Suster—Hype is for fools—don’t get caught up in it.

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Jesse Pickard

Fear is something that stops most people from diving into the unknown and starting something from scratch.

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Based in San Francisco

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